I never knew how important branding and packaging for a photography business until I read "Get Booked, Marketing Secrets" e book.
I have been only starting this business about 7 months a go. To be honest I do not have enough budget to create my photography business branding and packaging through a professional graphic designer, so I came up with an idea that packaging and branding must be much less costly then it should be.
I scoured high and low at Jo Ann Fabrics and Michaels (fabric and craft store) in the area.
I came up with my branding design by starting out with my photography logo, the mid tone aqua green/blue that looks like leaf sprouting out from a branch. All I knew that mid tone aqua green/blue and chocolate brown is the main color. Than I developed it from there.
Most of the labels I created in Photoshop Elements.
Since I know a special box is costly I created mine from the smallest USPS flat rate box. If you know any nice box for photography packaging that does not costly, please let me know. And I thank you for this.
***USING BLACK PAPER***
What good about the smallest flat rate USPS box is that when the client open the box, the first thing she is going to see is the note on the cover of the box itself, done in Photoshop. It says "Congratulations. Thank you for sharing these moments with me." I included a logo on the very bottom and usually a fairly small size.
I bought and collected mid tone aqua green/blue color ribbons from Michaels and Jo Ann Fabrics that are on the Dollar rack.
I also put a surprise pouch that has a surprise gift in it. I then wrote on the label "Surprise...!!" and tied with a cute aqua green/blue ribbon to the neck of the pouch to complete the theme branding.
I created an envelope where I inserted all the prints in it. I decorated it with a pretty USD 1.50 a package an aqua clip found at Michael. And using a double tape I glued a circular "You Look so Good" label in the middle of the package that I created on Photoshop Element.
If you can sew, you can create a pouch to put a surprise gift for the client. It is nice to put an extra little things in the box a long with their prints and the CD. Here I hand sewn the pouch myself from a left over fabric.
Those packaging filler made from a shred paper that can be found at Michaels in the party isle for USD 4.00/large package.
***USING CHIP BOARD CARTON***
Another cute idea for a photography packaging is using chip board carton. Chip board carton can be found online or at Michaels craft store. You can crate a CD case like the one shown on the last picture but you need a CD hub that can be purchased through Amazon. For the prints, I created from a similar material for the CD, the same way I did as the black paper envelope prints. I found a 'camera picture stamp' at Michaels for less than USD 4.00. Which I stamped on the bottom of the CD cover and on the envelope for prints. I wrapped around with a burlap trim found at Jo Ann fabrics store. (You might want to glue gun here and there so that the burlap trim wont slide). Next I inserted an aqua color hair band found at Michaels for USD 1.00 a bunch. A vintage lace trimmings tied in the middle as a decoration (found through Ebay) then I added a circular labels "You Look Awesome" on the CD case cover and "Smile..!!" on the prints package. This packaging is good for a children's birthday party or kids portrait, baby photography, senior, engagement, graduation, etc.
***USING MUSLIN FABRIC***
These packages are good for a wedding packaging. The cream silk flower is a pretty touch that adds a wedding flair to the whole wrapping. I created a label with the couple's initials, again done in Photoshop Elements. Trimmings can be found at Jo Ann Fabric and Michaels stores. The material I am using is a muslin. I bought this at Calico Corners. This is a high grade muslin. It has more texture compare to the one from Jo Ann Fabric store.
I arranged and put these packages in the box in a similar fashion as the black paper photography packaging above. You can create a surprise pouch from a similar material.
Be creative with the whole packaging ideas.
I love creating a package very much. To me, I really want to create a happy and a surprise feeling for my clients when they open the box. You should create 'a wonderful experience' for the client from the beginning to the end dealing with you as their photographer. And going the extra mile by creating a pretty packaging will definitely make your client happy.
Last, if you need some ideas about photography packaging, feel free to check out my Photography Packaging Ideas board on Pinterest. (here)
CD Hubs (here)
Jo Ann Fabrics (here)
Michaels (here)
Calico Corners (here)
Ebay (here)
Get Booked (Marketing Secrets) E-book (here)
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Thank you so much for stopping by!
